Crystal D has launched an innovative, technology-driven award business development tool designed to make selling awards simple, easy and fast! Flip it Friday features new ideas each week that distributors can quickly share with their customers to spark new projects.
“Flip it Friday is for those who don’t yet have awards as part of their daily offerings, as well as those who do sell awards but want to make it a more prominent part of their business,” said Josh Gerads, brand manager at Crystal D.
“With just 5 percent of promotional product distributors selling awards within the $518 million awards market, the potential to grow a business with existing customers through recognition is highly lucrative, and we’re here to help.”
Subscribers to Flip it Friday get weekly emails that showcase ideas they can “flip” to their customers—either right away, or when a project need comes up—in less than 60 seconds. It’s easy: Clicking on “Flip it” in the email takes distributors to a landing page with details about the design featured and how it can be customized. To share an award idea, just copy its unique link into a text message or email and send!
“Distributors see what each week’s theme is, then decide which ideas to share with their customers and when,” Gerads said. “Crystal D is here help guide the rest of the process, from design to delivery.”
Another cool feature: The landing page customers see is always branded with the distributor’s contact info—not Crystal D’s.
Keeping awards top of mind
Mike Irvine, Crystal D’s executive vice president and chief operating officer, said that Flip it Friday makes it easier than ever to pitch and sell awards—especially in a time when revenue is slowing across the promotional products industry.
“This dynamic content helps distributors drive touchpoints and conversations with their clients, while the frequency keeps recognition top of mind,” Irvine said. He went on to say Crystal D sees the tool as a game changer and a business booster, something Gerads agrees with.
“Since soft-launching Flip it Friday, we are already hearing from customers who say the ideas are helping to start conversations with clients that they might not have had otherwise,” Gerads said.
“These conversations help keep awards top of mind, prompt creative discussions about what’s possible, and position promotional distributors as the true recognition pros.”
Created with distributors, for distributors
Flip it Friday was developed as part of Crystal D’s customer journey initiative aimed at creating solutions to help distributors promote themselves as top providers of awards, while making it simple to do sell. The company gathered feedback from both seasoned sellers and those who are newer to the recognition industry.
“These business owners said they are so busy managing their current projects that they have virtually no time to drive outbound business development opportunities, like awards, to grow their business,” Gerads said. “We also heard that they need fresh product ideas to pitch. Flip it Friday was born to help serve this need.”
Flip it Friday is available to Crystal D customers at no additional cost. In addition to this new tool, sellers choosing Crystal D for their awards and gifts still have access to complimentary professional marketing materials, white-label websites, idea and design support, product virtuals and end-to-end customer service.
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