Crystal D isn’t just a company that produces awards and gifts for others — we also practice recognition and appreciation with our own employees, who we call Memory Makers. We have a variety of programs in place to highlight our people for the ways they contribute, carry themselves and serve our customers.
Every quarter we spotlight five Memory Makers nominated by their peers for living out our company’s core values. Congratulations to the WOW Champs for the second quarter of 2025! Here’s some of the kudos they received.

Donna — Accounting
Core Value: Integrity — “I do what I say I will do.”
“Donna has really stepped up … she is quickly becoming a system expert with her knowledge of best accounting practices. She takes guidance easily and she is the epitome of commitment as she has been here a very short amount of time, but has really jumped in and made the Accounting dept better as a whole. Thanks Donna!”
Erin — Sales
Core Value: Quality — “I have the unyielding persistence to improve.”
“Erin hold herself to only the highest of standards. Speed = Relevance and QUALITY. Every time I go to Erin on something (creating a website profile, website/product questions, marketing materials, etc.), it is done FAST and with an extreme focus on quality. She understands our customers needs, and constantly strives to meet them, and exceed their expectations. Her drive and high standards can be felt throughout the organization.”

Eric — Customer Service
Core Value: Respect — “I treat others the way I want to be treated.”
“Eric keeps our customers happy and keeps them coming back, They know that when we say something we mean it and follow through. Eric is so great at communication, whether is be good or bad. He is a fantastic listener, fantastic with our customers, and really does work amazingly under pressure. Keeps our customers happy and keeps them coming back, They know that when we say something we mean it and follow through. Eric is such a rockstar, he is a constant model of kindness and commitment.”

Todd P. — Sales
Core Value: Commitment — “I am committed to the ongoing viability of the company.”
“Todd has ALWAYS been there to lend a helping hand to support the team. His customers love him, I have heard from several of them that he is welcome to stop by anytime. He is the epitome of the true southern gentleman.”

Natalia — Production
Core Value: Passion — “I have the burning desire to achieve, in all I do.”
“Natalia is always pursuing a positive solution. It may be in her day to day, or taking on additional challenges to push Crystal D to be better. She works so efficiently that her #s are always so high and she runs out of stuff to do. But she doesn’t let this stop her because you can see her hoping around in staging, shipping, sinks, and quality control. Natalia’s attitude and drive to learn her new role is a credit to the culture at Crystal-D.”




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