Sept. 3, 2025 – ST. PAUL, Minn. – www.crystal-d.com – Crystal D, leading supplier of awards and gifts, is announcing a significant expansion of its product offerings after 30 years of specializing in crystal.
The company has introduced “80 new ways to wow” with the addition of designs made of stone, wood, and acrylic. These substrates were carefully curated over the past year to complement Crystal D’s timeless crystal designs—providing customers with more options than ever to meaningfully recognize recipients.
“Our customers have expressed that they want to work with us on orders with a wider range of
New product substrates, from left: Stone, wood, stone, wood, acrylic, wood and acrylic
materials, textures, features and price points, and we are excited to show them what we can do,” said Bridget Dahlgren, executive vice president of marketing and sales.
The latest styles broaden opportunities for sourcing customized awards and gifts, with unique selling points like durability, eco-conscious materials, and exceptional value. Each has been tested to meet Crystal D’s rigorous standards, assuring customers of the high quality and meticulous craftsmanship they desire, as well as the superior customer service they expect through every step of the process.
Expanding who we wow
Crystal D started out as a supplier of drinkware, ornaments, and paperweights in 1993, and introduced its first award in 1995. Evolution is part of its heritage, and as offerings are expanded beyond premium crystal, the company is—and will remain—Crystal D at heart.
“Our name and moniker will go unchanged, as will our commitment to being the leader in creating unforgettable recognition experiences,” Dahlgren said.
“We’re not changing who we are. We are just expanding who we WOW.”
As more designs will be added in the coming months, customers are encouraged to follow Crystal D for updates via email and social media. For additional information or inquiries, please contact sales@crystal-d.com.
About Crystal D
Crystal D (www.crystal-d.com), leader in awards and gifts, has been delighting recipients with the highest-quality recognition products for more than 30 years. We are known as the Home of “The WOW Effect” ® because every item is designed by our artisans in St. Paul, Minnesota, and this meticulous attention to detail turns the emotion of a recognition experience into a lasting memory. Crystal D offers over 1,500 innovative and elegant designs, guarantees an industry-leading production time of just six to eight days after art approval, and has earned five-star status for our customer service. Contact us at (800) 544-1131 or email sales@crystal-d.com. Interested in joining our team of Memory Makers? Visit Crystal-d.com/careers.
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